STAR Vijay is a popular Indian entertainment channel broadcasting in Tamil. The channel is available in India, Sri Lanka as well as the US, catering for the Tamil diaspora. The channel is owned by Rupert Murdoch's News Corporation.
It is best known for serving its viewers with a mix of content, not limited to mega serials/daily soaps like other Tamil channels. The main reason of success of STAR Vijay is its share of reality shows. Reality shows were first introduced to the audiences by STAR Vijay. Some of its popular reality shows which brought a huge chunk of revenue for the channel includes Super Singer, Jodi No.1, Kalakka Povadhu Yaaru , EQ etc,. It also introduced an intellectual show Grandmaster which is the first of its kind in Tamil television.
Popular programmes include Lollu Sabha, Kalakka Povathu Yaaru, Jodi No. 1, Neeya Naana,Koffee with Anu,Thiranthidu Sesame,Reel Pathi Real Pathi, Kadhalikka Neramillai, Tamil Petchu Engal Muchu, Mathan's Thiraipaarvai, Kana Kaanum Kaalangal & Maaveeran Hatim, Ippadikku Rose, Isai Kudumbam, Super Singer 2008(Upcoming).
The popular programmes of STAR Vijay are now available on Tharisanam TV for viewers in Australia and New Zealand.